Cookie Policy

1. Introduction

iTO.London (“we”, “our”, “us”) uses cookies and similar technologies on our website to ensure proper functionality, improve user experience, analyse site traffic, and support our marketing and automation systems.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences. It should be read together with our Privacy Policy.

---

2. What Are Cookies

Cookies are small text files placed on your computer or mobile device when you visit a website.
They help websites recognise your device, remember preferences, and understand how visitors interact with the site.

Cookies can be:

• • • Session cookies, which expire when you close your browser.
    • Persistent cookies, which remain stored on your device until deleted or expired.
    • First-party cookies, set by the website you’re visiting.
    • Third-party cookies, set by external services integrated into the website (such as analytics or marketing tools).

---

3. How We Use Cookies

We use cookies for the following purposes:

a. Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as security, network management, and access to secure areas.
They do not require your consent.

Examples include:

• • • • • • WordPress session and login cookies.
          • Security tokens used by our firewall and content management system.
          • Shopping cart and checkout cookies for subscription purchases.

---

b. Performance and Analytics Cookies

These cookies help us understand how visitors use our site, which pages are most popular, and how visitors move around.
The data is aggregated and anonymous, used solely to improve site performance and usability.

We use:

• • • • • • Google Analytics 4 – collects anonymised data about website usage, such as page visits, duration, and browser type.
          • Cloudflare Analytics – provides aggregated performance and security metrics.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

---

c. Functional Cookies

These cookies remember user preferences and settings to enhance your experience.
For example, they may store language settings or form inputs to prevent re-entry on return visits.

Examples include:

• • • • • • WordPress preference cookies.
          • Saved form entries for contact or support forms.

---

d. Marketing and Automation Cookies

These cookies enable marketing, automation, and email workflows to function correctly.
They allow us to measure campaign effectiveness, display relevant content, and maintain communication preferences.

We use:

• • • • • • Groundhogg CRM – to track form submissions, consent status, and customer lifecycle events for opted-in contacts.
          • AutomateWoo – to trigger automated follow-ups for registered users or customers.
          • Amazon SES, SendGrid / MailerLite – to record email engagement and unsubscribe preferences (for marketing subscribers only).
          • Meta (Facebook Pixel) or LinkedIn Insight Tag – to measure the effectiveness of advertising campaigns and retarget relevant audiences.

All such cookies are optional and require your consent before activation.

---

4. Third-Party Cookies

Some cookies may be set by third-party services that appear on our pages, such as:

• • • Embedded content from YouTube, Vimeo, or other video platforms.
    • Social media sharing plugins.
    • Live chat or helpdesk widgets.

We do not control these cookies directly.
You can review the privacy policies of these providers for more information on how they use your data.

---

5. Managing Your Cookie Preferences

When you first visit our website, you will see a banner allowing you to accept, reject, or customise your cookie preferences.

You can:

• • • Accept all cookies for the full experience.
    • Reject non-essential cookies, allowing only necessary ones.
    • Customise your settings by category.

You may also change or withdraw your consent at any time by clicking the “Cookie Settings” link in the website footer.

Alternatively, you can control or delete cookies through your browser settings.
Please note that disabling certain cookies may affect website functionality.

Guides for managing cookies are available here:

• • • Google Chrome
    • Mozilla Firefox
    • Microsoft Edge
    • Safari

---

6. Cookie Details

Below is an example list of cookies commonly used on iTO.London. The exact list may vary depending on which integrations are active.

This table is illustrative and may change as we update our website features.
An automatically generated version is available within our consent manager tool.

---

7. Consent Logging

Our website records your cookie consent status and timestamp (anonymous) to demonstrate compliance with UK GDPR and PECR.
This record is stored securely and does not identify individual users.

---

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in technology or regulations.
The “Last updated” date at the top of this page will show when it was last revised.

---

9. Contact

For any questions about this Cookie Policy or our use of cookies, please contact:
📧 privacy [@] iTO [DOT] London